Privacy Policy

Last updated: October 2, 2026

VowVirtue (“VowVirtue,” “we,” “our,” or “us”) provides wedding tools for vows, speeches, timelines, budgeting, beverage planning, and related wedding planning services.

This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you when you use vowvirtue.com.

By using VowVirtue, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We collect information in several ways depending on how you use VowVirtue.

Information You Provide

You may provide information such as:

  • Email address
  • Your partner’s name
  • Relationship details
  • Memories and stories
  • Wedding preferences
  • Wedding date
  • Guest count
  • Ceremony and reception details
  • Speech details
  • Vow preferences
  • Planning information you enter into our tools
  • Messages you send to us through support or contact forms

Please avoid submitting highly sensitive information such as passwords, government identification numbers, banking credentials, or other confidential information that is not necessary to use our tools.

2. Information Generated Through Our Tools

When you use paid AI-powered tools such as:

  • Wedding Vow Writer
  • Wedding Speech Writer
  • Wedding Timeline Generator

we process the information you provide to create a personalized result.

We may store:

  • your generated result
  • the email associated with the result
  • the type of tool used
  • purchase status
  • generation usage
  • access tokens
  • transaction reference information
  • creation and purchase dates

This allows you to reopen saved results, recover access, and use your remaining generations.

3. Free Calculators

Some VowVirtue tools, such as the:

  • Wedding Budget Calculator
  • Wedding Beverage Calculator

may operate directly in your browser and do not require an account or payment.

Unless otherwise stated, calculations performed locally in your browser are not sent to our AI provider simply because you use the calculator.

4. How We Use Your Information

We use information to:

  • provide VowVirtue tools and services
  • generate personalized vows, speeches, and timelines
  • process purchases
  • verify access to paid tools
  • track generation allowances
  • save and recover paid results
  • send access and recovery emails
  • provide customer support
  • prevent fraud and abuse
  • maintain website security
  • improve our products and user experience
  • understand website usage and performance
  • comply with legal obligations

We do not sell your personal information.

5. AI Processing

VowVirtue uses the Anthropic API to power certain personalized tools.

Information you enter into AI-powered tools may be sent to Anthropic for the purpose of generating your requested result.

Anthropic states that data submitted through its commercial products, including its API, is not used for model training by default unless a customer explicitly opts in or provides feedback.

You should only enter information you are comfortable having processed by an AI service.

VowVirtue does not guarantee that AI-generated content will always be accurate, appropriate, or complete. You should review and edit generated content before using it.

6. Payments

VowVirtue uses Paddle to process payments.

When you purchase a paid tool, Wedding Toolkit, upgrade, or generation pack, payment information is processed by Paddle.

VowVirtue does not store your full payment card number.

Paddle acts as Merchant of Record and may collect information such as:

  • name
  • billing information
  • location
  • contact details
  • payment-related information

Paddle states that buyer data may be shared with sellers for product fulfillment, order processing, fraud prevention, and product support.

You can review Paddle’s privacy practices on Paddle’s website.

7. Email Delivery

VowVirtue may use Resend to send transactional emails such as:

  • purchase confirmations
  • access links
  • recovery links
  • tool access notifications
  • support messages

When we send these emails, information such as your email address and message content may be processed by Resend.

Resend states that its services may process email addresses, message content, metadata, and related delivery information.

We primarily use transactional email to provide access to purchases and services you request.

8. Cookies and Local Access

VowVirtue uses cookies and similar browser storage technologies.

These may be used to:

  • remember your Wedding Toolkit access
  • keep paid tools unlocked on your browser
  • maintain secure access
  • reduce the need to reopen recovery emails
  • recognize a valid purchase session
  • measure website usage

For example, after opening a valid access link, VowVirtue may remember access on that browser for a limited period.

If you delete cookies, switch browsers, or use another device, you may need to restore access using the email address associated with your purchase.

9. Analytics

VowVirtue may use analytics services such as Google Analytics to understand how visitors use the website.

Google Analytics may collect information such as:

  • number of users
  • session statistics
  • approximate location
  • browser information
  • device information
  • pages visited

Google Analytics may also use first-party cookies such as _ga to distinguish users and sessions.

Google requires websites using Analytics to disclose its use and how data is collected and processed.

Where required, we may provide consent controls for analytics cookies.

10. How We Share Information

We may share information with service providers that help operate VowVirtue, including:

  • AI providers
  • payment processors
  • email delivery providers
  • website hosting providers
  • analytics providers
  • security and anti-fraud services

We only share information when reasonably necessary to provide, secure, maintain, or improve the service.

We may also disclose information when required by law, legal process, court order, or governmental request.

11. Data Retention

We retain information only for as long as reasonably necessary for purposes such as:

  • providing access to purchases
  • restoring generated results
  • tracking generations
  • processing transactions
  • resolving support issues
  • preventing fraud
  • meeting legal or accounting obligations

Different categories of information may be retained for different periods.

We may delete or anonymize data when it is no longer reasonably needed.

12. International Data Transfers

VowVirtue serves users internationally.

Our service providers may process or store data in countries other than your own.

For example, Resend states that certain customer data is stored in the United States, including email-related records and delivery data.

Where applicable, service providers may use contractual or legal safeguards for international data transfers.

13. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, which may include:

  • access to your personal information
  • correction of inaccurate information
  • deletion of certain information
  • restriction of processing
  • objection to certain processing
  • data portability
  • withdrawal of consent where processing is based on consent

These rights vary by jurisdiction and may be subject to legal exceptions.

To make a privacy-related request, contact us using the details below.

14. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state law.

Depending on the law that applies, this may include rights to:

  • know what personal information is collected
  • request deletion
  • request correction
  • obtain a copy of personal information
  • opt out of certain forms of sale or sharing

VowVirtue does not sell personal information in exchange for money.

15. European Economic Area and United Kingdom

If you are located in the EEA or UK, applicable privacy law may require a lawful basis for processing personal data.

Depending on the activity, our lawful basis may include:

  • performance of a contract
  • legitimate interests
  • consent
  • compliance with legal obligations

You may also have the right to complain to your local data protection authority.

16. Security

We use reasonable technical and organizational safeguards intended to protect information from unauthorized access, misuse, loss, or alteration.

However, no website, database, or internet transmission is completely secure.

You are responsible for keeping private access links confidential.

Do not publicly share VowVirtue result links or access links.

17. Children’s Privacy

VowVirtue is not intended for children under the age required to provide valid consent under applicable law.

We do not knowingly collect personal information from children for the purpose of providing paid wedding services.

If you believe a child has provided personal information improperly, contact us so we can review the matter.

18. Third-Party Links

VowVirtue may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of third-party websites.

Please review the privacy policies of those services before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make changes, we will update the Last updated date at the top of this page.

Material changes may also be communicated through the website or other appropriate means.

20. Contact Us

If you have questions about this Privacy Policy, your personal information, or a privacy request, use our contact form.

VowVirtue